MarkTrak

Enquire now

Complete suite of marketing
tools & expertise

As a specialist behavioural marketing agency we offer, on a flexible client by client basis, end-to-end marketing expertise. So you can focus on what you do best: grow your team, develop your products and satisfy your customers.

Strategic Brand Planning

Deep and up-to-date understanding of your customers. Behavioural research. Segmentation based on customer journey to purchase. Integration of online and offline data. Actionable insights.

Creative & Content, Design & Build

Personalised marketing strategy and communications. Strategic Planning, Creative Services, Content Management, UX and UI optimisation.

Growth Marketing

SEO, CRO, Performance Marketing, PR and Influeners Marketing. Cross-platform and cross-channel analytics and automated dashboards. Business led marketing KPIs, profit-sharing collaborations.

How we work

Expertise accumulated from Direct, Integrated and Digital marketing since 2007 internationally

Over 150 specialist marketing experts, deep technical knowledge and broad industry experience

Who you meet during your briefing is who you’ll get to work with

Teams of vetted, tried and tested specialist subcontractors to scale flexibly

London Account Management, Brand Planning, Copywriting and Content Management

Enquire now

Key services

Enquire now

We will follow the tried and tested process
to achieve fast business growth in digital
and non-digital

These services can be delivered holistically,
individually or in a tailored combination
in accordance with your business priorities

Review

Issue Analysis – 2-3 page analysis highlighting your customers core issues (free of charge)

Audit: review of your data, gaps to identify and opportunities and needs

stage 0

Plan

Brand and Marketing Planning Identifying the optimal target, positioning in the marketplace and key messaging

stage 1

Build

WebDev, Design, Creative and Copywriting for online and off-line

stage 2

Grow

Campaign Management, Content Management, Project Management, Evaluation

stage 3

For Startups and new launches we also provide Marketing support
for NPD within a partnership framework

Issue Analysis, Audit
and Opportunity Scoping

Audit your existing digital and off-line marketing campaigns to identify opportunities to improve sales and engagement

Enquire now

Identify areas of underperformance across channels and quick win opportunities to get better results from your marketing budget.

Benefits

Issue Analysis: 2-3 page analysis highlighting your customers core issues (free of charge now) - we focus on identifying growth opportunities and are confident that you’ll decide to explore them and keep working with us).
Audit: review of your data, gaps to identify and opportunities and needs.

What you get

We are a marketing agency with roots in strategic consultancy, so not only are our recommendations beneficial to business but also realistic to deliver within a reasonable timeframe and budget.

Why us

Behavioural brand strategy and personalised marketing planning

Analysis, Strategy, Brand Modelling, Workshop facilitation, Communications Planning

Enquire now

Strategy before action

Our senior brand strategists with international experience gained across client, agency and brand consultancy are passionate about helping executives and brand teams break down and identify the key brand issue, the core strategic target (the WHO) and, simply and precisely, the business or brand’s PURPOSE and POSITIONING: the WHY, the WHAT and the HOW of their brand.

The Power of Purpose

Aligning the team around strategic foundations leads to strong and effective, more efficient brand activation across all touchpoints as each contributes to the fulfilment of the defined Brand Purpose. Consumers are not only interested in what they are buying but what they are ‘buying into’ and we know that emotions play a key role in decision–making and behaviour.

Understanding the Who

In depth customer understanding is at the heart of every successful business or brand. All begins with consumer/customer analysis either stakeholder interviews, consumer research or analysis of previous research and desk research to understand current consumer behaviours and trends. What they are currently doing and what we want them to do in the future.

How our strategic planning
process works

Defining the why, what
and how together

A key success factor is the workshop/ consultancy approach – harnessing the power of collective thinking and brand experience

Why the brand exists based on its intrinsic beliefs and values, its Purpose. Purpose is the role the brand or business can play in people’s lives to bring positivity great or small.

THE WHY

Identifying and agreeing the brand’s key benefit to the consumer and prioritized points of difference.

THE WHAT

Capturing the unique personality of the brand and how it portrays itself to the world.

THE HOW

Strong foundations
for implementation

Agreeing and cementing these brand fundamentals is integral to successful development and implementation of on the ground day to day marketing activities.

WebDev and Design

Build IT solutions, integrations and infrastructure -
for digital and non-digital interactions,
such as in retail

Enquire now

Benefits

Deploy modern technologies to improve User Experience
and help people convert to loyal paying customers.

How it’s done

We build quality solutions quickly whether simple promotion landing page or a complex integrated high-load functional systems.

We provide you with complete peace of mind solutions, including infrastructure and hosting, on-going technical support, maintenance of 3rd party solutions and holistic system upgrades and facelifts as necessary.

Your business briefing is turned into a Technical Internal Brief and split into tasks delivered within a strict quality controlled environment.

Standard processes include continuous deployment, version control, thorough internal QA and stress testing.

Expertise areas include all of Web, Mobile, e-Commerce, CRM, ERP, Databases, Payment Gateways. Modern as well as tried and tested technologies mastered.

Enquire now

Why us

Project management and client service

Out-sourcing and out-staffing IT processes on flexible basis as necessary

GDPR, ISO and CyberSecure compliant. Agile, Scrum and Kanban approaches.

Established comprehensive set of processes

Real time tasks management, distribution and assembly

Growth Marketing

Campaign Management, Content Management, Project Management, Evaluation

Create Content, Launch Campaigns,
Promote your brands to generate
more paying customers

Enquire now

Our content and copywriting experts are heavyweight native speakers with mastery of language and superior brand planning and creative skills.
You don’t need to hire every top technical marketing expert, to keep overheads low we insource the best international marketing expertise for your projects on a need by need basis.

Benefits

Our offer covers Strategy Development, Strategic Creative Services, Content Management and Copywriting, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Performance Marketing in Social Media, Pay-PerClick and on Amazon, Influencer Marketing and PR.

How it’s done

With the profit-sharing contract arrangement that we offer for Performance Marketing services you can rest assured we’re on your business case beyond the 9 to 5. Virtual learning cycle and 24/7/365 support.

Why us

We partner with Startups to
assure market fit and provide new
brands with marketing planning
and support before cash flow
turns positive.

Why us

We have many years experience of working with blue chip multinationals, SMEs and start-ups so we can apply our experience to your budget for optimal results.

How it’s done

For each project we identify senior specialist consultants with specific industry expertise to analyse your business and brand performance and recommend improvements.

Benefits

Marketing strategy, digital marketing plans and specific approaches to grow sales and reduce costs.

CASE STUDIES

London
Doctors
Clinic

UX / UI upgrades, launch of B2B platform, in-sourcing webdev, design, performance marketing and analytics. WebDev process management

Katie Ancliffe, London Doctors Clinic Digital Sales and Marketing Director

Marketing Traction focused our UX and UI development on what drives people behaviours, their needs at each step of the booking journey. They helped us maximised
use of digital analytics and A/B testing platforms to understand how users decide, evaluate UX and inform UI changes launched B2B website with content structure that allowed achieving top SEO positions. They provided tools to react to external changes such as COVID-19 and privacy policy changes, outsourced multiple webdev, design and analytics teams for the business enabling 3- fold growth in number of clinics and launch of new services. Marketing Traction acted as website super-user for us, translated business marketing objectives into web briefs, executed and evaluated projects end-to-end. They also implemented robust development, testing, release and back up processes, acted
as critical interface to ensure robust, reliable dev cycles between marketing teams
and developers.

Carlsberg

Innovation in channels management approach,
customer engagement, strategic marketing planning and team capabilities on a Regional scale

Valeriya Krynetskaya, Regional Commercial Director / Global Innovation Director

Marketing Traction were very helpful and productive in building up new wider capabilities in our marketing team by bringing high level of expertise in the area of non-traditional communication techniques as well as leveraging broad range of examples from other brands and industries. Starting from the assessment stage, Denis has managed to build quality collaboration with the local stakeholders to help them come up with new valuable insights which were eventually used in the business. The general feedback of participants about the programme was consistently at a high level.

Fairline

Customer Experience Event Management. Video production. New Prospect Acquisition from Paid Search and Social. Database capture. Research and Strategic Brand Planning.

Alexander Volov, Fairline Director

Marketing Traction elevated customer experience at the Fairline event at Boot Dusseldorf 2020 to a completely new level bringing many more pre-qualified prospects to the stand and keeping the visitors engaged and entertained. They brought the essence of the Fairline brand to life through a range of digital, social, media and PR activities, personal contact and live entertainment. At Boot Dusseldorf 2020 Fairline secured a record number of contracts and for the first time hundreds more boat owners subscribed to the brand database. All this delivered within tight deadlines and at a much lower cost than competitive proposals.

Renault

Integration of systems and databases around customer journey. New ways to segment by behaviours and facilitate customers purchasing decisions

Polina Ptacek, Renault Head of Digital and CRM

Marketing Traction delivered on time and to an extremely high level of quality for all the elements of the project that he was involved with. They were very professional and achieved results in a challenging set of circumstances. I would welcome the opportunity to work with the team again in the future and would not hesitate to recommend their expertise / services to others.