For Startups and new launches we also provide Marketing support
for NPD within a partnership framework
for NPD within a partnership framework
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Issue Analysis, Audit
and Opportunity Scoping
and Opportunity Scoping
Audit your existing digital and off-line marketing campaigns to identify opportunities to improve
sales and engagement
Identify areas of underperformance across channels and quick win opportunities to get better results from your marketing budget.
Benefits
Issue Analysis: 2-3 page analysis
highlighting your customers core issues (free of charge now) - we focus on identifying growth opportunities and are confident that you’ll decide to explore them and keep working with us).
Audit: review of your data, gaps to identify and opportunities and needs.
Audit: review of your data, gaps to identify and opportunities and needs.
What you get
We are a marketing agency with roots in strategic consultancy, so not only are our recommendations beneficial to business but also realistic to deliver within a reasonable timeframe and budget.
Why us
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Behavioural brand strategy
and personalised marketing planning
Analysis, Strategy, Brand Modelling,
Workshop facilitation, Communications Planning
Strategy before action
Our senior brand strategists with international experience gained across client, agency and brand consultancy are passionate about helping executives and brand teams break down and identify the key brand issue, the core strategic target (the WHO) and, simply and precisely, the business or brand’s PURPOSE and POSITIONING: the WHY, the WHAT and the HOW of their brand.
The Power of Purpose
Aligning the team around strategic foundations leads to strong and effective, more efficient brand activation across all touchpoints as each contributes to the fulfilment of the defined Brand Purpose. Consumers are not only interested in what they are buying but what they are ‘buying into’ and we know that emotions play a key role in decision–making and behaviour.
Understanding the Who
In depth customer understanding is at the heart of every successful business or brand. All begins with consumer/customer analysis either stakeholder interviews, consumer research or analysis of previous research and desk research to understand current consumer behaviours and trends. What they are currently doing and what we want them to do in the future.
How our strategic planning
process works
process works
Defining the why, what
and how together
and how together
A key success factor is the workshop/ consultancy approach – harnessing the power of collective thinking and brand experience
Why the brand exists based on its intrinsic beliefs and values, its Purpose. Purpose is the role the brand or business can play in people’s lives to bring positivity great or small.
THE WHY
Identifying and agreeing the brand’s key benefit to the consumer and prioritized points of difference.
THE WHAT
Capturing the unique personality of the brand and how it portrays itself to the world.
THE HOW
Strong foundations
for implementation
for implementation
Agreeing and cementing these brand fundamentals is integral to successful development and implementation of on the ground day to day marketing activities.
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WebDev and Design
Build IT solutions, integrations and infrastructure -
for digital and non-digital interactions,
such as in retail
for digital and non-digital interactions,
such as in retail
Benefits
Deploy modern technologies to improve User Experienceand help people convert to loyal paying customers.
How it’s done
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We build quality solutions quickly whether simple promotion landing page
or a complex integrated high-load functional
systems.
2
We provide you with complete peace of mind solutions, including infrastructure and hosting, on-going technical support, maintenance of 3rd party solutions and holistic system upgrades and facelifts as necessary.
3
Your business briefing is turned into a Technical Internal Brief and split into tasks delivered within a strict quality controlled environment.
4
Standard processes include continuous deployment, version control, thorough internal QA and stress testing.
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Expertise areas include all of Web, Mobile, e-Commerce, CRM, ERP, Databases, Payment Gateways. Modern as well as tried and tested technologies mastered.
Why us
Project management and client service
Out-sourcing and out-staffing IT processes on flexible basis as necessary
GDPR, ISO and CyberSecure compliant. Agile, Scrum and Kanban approaches.
Established comprehensive set of processes
Real time tasks management, distribution and assembly
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Growth Marketing
Campaign Management, Content Management, Project Management, Evaluation
Create Content, Launch Campaigns,
Promote your brands to generate
more paying customers
Promote your brands to generate
more paying customers
- Our content and copywriting experts are heavyweight native speakers with mastery of language and superior brand planning and creative skills.
- You don’t need to hire every top technical marketing expert, to keep overheads low we insource the best international marketing expertise for your projects on a need by need basis.
Benefits
- Our offer covers Strategy Development, Strategic Creative Services, Content Management and Copywriting, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Performance Marketing in Social Media, Pay-PerClick and on Amazon, Influencer Marketing and PR.
How it’s done
With the profit-sharing contract arrangement that we offer for Performance Marketing services you can rest assured we’re on your business case beyond the 9 to 5. Virtual learning cycle and 24/7/365 support.
Why us
