The behavioural approach works for both digital and non-digital marketing
- The behavioural marketing works both in digital and non-digital, your customers are the same people. When brands act consistently they develop stronger relationships with their customers and are more effective.
- By understanding your customers behaviours, we help you develop brands which reflect this behaviour so you can, meet your customers’ needs, improve your relevance, stand-out and differentiation versus your key competitors and take your business to a new level.
- While principles of human decision-making remain the same, specific customer needs and behaviours vary depending on situation, channel and technology. We identify, build and deploy the most relevant marketing tools both online and offline.

We focus on how people make their purchasing decisions

By understanding the HOW we tailor the message – the WHAT
- To be effective, your marketing communications have to respond to people’s changing behaviours and deliver against their ever changing needs.
- Nowadays, people expect brands and businesses to understand them on a personal basis – from personalised service and promotions to sharing the same values and expectations.
- Understanding who your shoppers are and what your shoppers want greatly increases return on your marketing investments.
- We help you keep your customer understanding up to date and use it to ensure your marketing is most effective, enabling you to remain relevant and grow.

The behavioural approach works for both digital and non-digital marketing
- The behavioural marketing works both in digital and non-digital, your customers are the same people. When brands act consistently they develop stronger relationships with their customers and are more effective.
- By understanding your customers behaviours, we help you develop brands which reflect this behaviour so you can, meet your customers’ needs, improve your relevance, stand-out and differentiation versus your key competitors and take your business to a new level.
- While principles of human decision-making remain the same, specific customer needs and behaviours vary depending on situation, channel and technology. We identify, build and deploy the most relevant marketing tools both online and offline.

Complete suite of marketing
tools & expertise
tools & expertise
As a specialist behavioural marketing agency we offer, on a flexible client by client basis, end-to-end marketing expertise. So you can focus on what you do best: grow your team, develop your products and satisfy your customers.
Strategic Brand Planning
Deep and up-to-date understanding of your customers. Behavioural research. Segmentation based on customer journey to purchase. Integration of online and offline data. Actionable insights.
Creative & Content, Design & Build
Personalised marketing strategy and communications. Strategic Planning, Creative Services, Content Management, UX and UI optimisation.
Growth Marketing
SEO, CRO, Performance Marketing, PR and Influeners Marketing. Cross-platform and cross-channel analytics and automated dashboards.
Business led marketing KPIs, profit-sharing collaborations.
How we work
Expertise accumulated from Direct, Integrated and Digital marketing since 2007 internationally
Over 150 specialist marketing experts, deep technical knowledge and broad industry experience
Who you meet during your briefing is who you’ll get to work with
Teams of vetted, tried and tested specialist subcontractors to scale flexibly
London Account Management, Brand Planning, Copywriting and Content Management
Key services
We will follow the tried and tested process
to achieve fast business growth in digital
and non-digital
to achieve fast business growth in digital
and non-digital
These services can be delivered holistically,
individually or in a tailored combination
in accordance with your business priorities
individually or in a tailored combination
in accordance with your business priorities
Review
Issue Analysis – 2-3 page analysis highlighting your customers core issues (free of charge)
Audit: review of your data, gaps to identify and opportunities and needs
stage 0
Plan
Brand and Marketing Planning Identifying the optimal target, positioning in the marketplace and key messaging
stage 1
Build
WebDev, Design, Creative and Copywriting for online and off-line
stage 2
Grow
Campaign Management, Content Management, Project
Management, Evaluation
stage 3
We partner with Startups to
assure market fit and provide new
brands with marketing planning
and support before cash flow
turns positive.
assure market fit and provide new
brands with marketing planning
and support before cash flow
turns positive.
Why us
We have many years experience of working with blue chip multinationals, SMEs and start-ups so we can apply our experience to your budget for optimal results.
How it’s done
For each project we identify senior specialist consultants with specific industry expertise to analyse your business and brand performance and recommend improvements.
Benefits
Marketing strategy, digital marketing plans and specific approaches to grow sales and reduce costs.
CASE STUDIES
1
/4

London
Doctors
Clinic
Doctors
Clinic
UX / UI upgrades, launch of B2B platform, in-sourcing webdev, design, performance marketing and analytics. WebDev process management
Katie Ancliffe, London Doctors Clinic Digital Sales and Marketing Director
Marketing Traction focused our UX and UI development on what drives people behaviours, their needs at each step of the booking journey. They helped us maximised
use of digital analytics and A/B testing platforms to understand how users decide, evaluate UX and inform UI changes launched B2B website with content structure that allowed achieving top SEO positions. They provided tools to react to external changes such as COVID-19 and privacy policy changes, outsourced multiple webdev, design and analytics teams for the business enabling 3- fold growth in number of clinics and launch of new services. Marketing Traction acted as website super-user for us, translated business marketing objectives into web briefs, executed and evaluated projects end-to-end. They also implemented robust development, testing, release and back up processes, acted
as critical interface to ensure robust, reliable dev cycles between marketing teams
and developers.
use of digital analytics and A/B testing platforms to understand how users decide, evaluate UX and inform UI changes launched B2B website with content structure that allowed achieving top SEO positions. They provided tools to react to external changes such as COVID-19 and privacy policy changes, outsourced multiple webdev, design and analytics teams for the business enabling 3- fold growth in number of clinics and launch of new services. Marketing Traction acted as website super-user for us, translated business marketing objectives into web briefs, executed and evaluated projects end-to-end. They also implemented robust development, testing, release and back up processes, acted
as critical interface to ensure robust, reliable dev cycles between marketing teams
and developers.

Carlsberg
Innovation in channels management approach,
customer engagement, strategic marketing planning and team capabilities on a Regional scale
customer engagement, strategic marketing planning and team capabilities on a Regional scale
Valeriya Krynetskaya, Regional Commercial Director / Global Innovation Director
Marketing Traction were very helpful and productive
in building up new wider capabilities in our marketing team by bringing high level of expertise in the area
of non-traditional communication techniques as well as leveraging broad range of examples from other brands and industries. Starting from the assessment stage, Denis has managed to build quality collaboration with the local stakeholders to help them come up with new valuable insights which were eventually used in the business. The general feedback of participants about the programme was consistently at a high level.

Fairline
Customer Experience Event Management. Video production. New Prospect Acquisition from Paid Search and Social. Database capture. Research and Strategic Brand Planning.
Alexander Volov, Fairline Director
Marketing Traction elevated customer experience at the Fairline event at Boot Dusseldorf 2020 to a completely new level bringing many more pre-qualified prospects to the stand and keeping the visitors engaged and entertained. They brought the essence of the Fairline brand to life through a range of digital, social, media and PR activities, personal contact and live entertainment.
At Boot Dusseldorf 2020 Fairline secured a record number of contracts and for the first time hundreds more boat owners subscribed to the brand database.
All this delivered within tight deadlines and at a much lower cost than competitive proposals.

Renault
Integration of systems and databases around customer journey. New ways to segment by behaviours and facilitate customers purchasing decisions
Polina Ptacek, Renault Head of Digital and CRM
Marketing Traction delivered on time and to an extremely high level of quality for all the elements of the project that he was involved with. They were very professional and achieved results in a challenging set of circumstances. I would welcome the opportunity to work with the team again in the future and would not hesitate to recommend their expertise / services to others.





















We will be happy to meet you personally in or around Greater London
MarkTrak
Speak to us
Denis
Customers
Andres
Retail
Catherine
Brand Planning
Serge
Supply Chain
Jordan
Design
Anna
Analytics
Greg
IT
Anna
PR and Social
Jason
Premium
Mobile:
+44 (0) 7711 - 150-217
+44 (0) 7711 - 150-217
Email:
denis@marketingtraction.com
denis@marketingtraction.com
Marketing Traction International Ltd Company registered
in England & Wales 6396627
VAT registration 922 1140 75
in England & Wales 6396627
VAT registration 922 1140 75
Registered office: 2-3 Stable Court, Herriard Park,
Herriard, Hampshire RG25 2PL
Herriard, Hampshire RG25 2PL